Fisher-Price | Contextual Ads

Fisher-Price makes toys of all kinds, many that mimic the adult world in a playful way. So we thought, what if we advertised these toys in the exact same way you would advertise their adult counterparts? Food products in grocery stores and on recipe sites. Electronic products advertised like the latest in cutting edge technology. Purses with faces on them treated like high end fashion. Concert posters teasing performances by your favorite Little People toys. Kids take this stuff pretty seriously, so why shouldn’t we?

CW: Derek Szynal AD: Deandra Stokes // CD: Heather Ryder, Devin Gillespie