Fisher-Price | Social Media

What if a kid’s brain ran a social media account? I bet that brain would have a very specific take on things like holidays, products and general thoughts about the world. Also, I hope that brain has eyes, fingers and a Zoom Pro account because we have a lot of work for it to do.

Here’s a sampling of what that brain was up to in 2020.

At the beginning of the COVID-19 pandemic, our social media kid brain had to figure out how to encourage people to stay at home during a very scary time, while still maintaining a kid brain voice. Luckily, there are plenty of things at home that can entertain a kid brain. Kid brains know that toys are everywhere.

Later in the year, our social media kid brain got to celebrate a birthday. A big one. Fisher-Price’s 90th. And you can’t have a really big birthday without a really big birthday cake. Those are just the rules.

CWs: Abby Christensen, Derek Szynal, Titania Tran, Nicole Blauw, Madeleine Trebenski ADs: Cameron Soane, Deandra Stokes, Tim Semple, Caitlin Alexander, Danielle Delph // CD: Heather Ryder, Devin Gillespie