Nike Womens | Tumblr
In conjunction with our Better For It campaign, we partnered with artists of all kinds to launch Nike Women’s very first Tumblr account. The account went on to become the most reblogged fashion brand of 2015, besting brands like Chanel, Gucci, Dior, Versace and Givenchy. Not too shabby.
Photographer: RJ Shaughnessy
Caption: If your shirt is not as good at staying up as your are, consider a Nike Pro tank.
Artist: Cari Vander Yacht
Caption: I’m dying I’m dying I’m dying I’M A CHAMPION I’m dying I’m dying I’m dying I’M A CHAMPION I’m —
Artist: Brooke Barker
Photographer: RJ Shaughnessy
Artist: Mike Perry
Artist: Rehanah Spence
Artist: Jessica Singh
Caption: You are a reflection of all your hard work. Especially if you are standing on a reflective surface.
Photographer: RJ Shaughnessy
Caption: The only thing better than finishing your first race is crawling back into bed after finishing your first race.
Artist: WK Studio
Caption: Work out with what you got.
Artist: Allison Kerek
Caption: I guess that means I did it right.
Artist: Teresa Drilling
Caption: To make sure you’re doing your downward facing dog correctly, please consult a professional.
Artist: Allison Cole
Caption: Nope. Nope. Nope. Nailed it.
Artist: Rehanah Spence
Caption: Trail running: just like running on a treadmill, but with more squirrels and leaves and stuff.
Artist: Eric Reigert
Photographer: RJ Shaughnessy
Caption: Looking like a pro is half the battle. Well, maybe a little less than half. Because you’ve never played tennis before and it’s pretty hard to just pick up right away.
Artist: Laura Callaghan
Artist: Cari Vander Yacht
Caption: If you’ve got a body, you’ve got a gym body.
Artist: Natalie Nourigat
CW: Heather Ryder, Darcie Burrell // AD: Patty Orlando // Design Lead: Rehanah Spence // CD: Alberto Ponte, Ryan O'Rourke, Dan Viens